General Motors AR-HUD
Role
UX Designer
Domain
Automotive UX
Duration
16 weeks
Team
Zhengbin Song
Zhongguo He
THE BRIEF
Design the future of the truck
Design the future of the truck
My Automotive UX course partnered with General Motors to design future truck experiences. My project focused making the towing experience safer for Chevy Silverado drivers who care about recreation in premium comfort. My team and I designed across 3 in-vehicle screens: driver display, center display, and the heads-up display
My Automotive UX course partnered with General Motors to design future truck experiences. My project focused making the towing experience safer for Chevy Silverado drivers who care about recreation in premium comfort. My team and I designed across 3 in-vehicle screens: driver display, center display, and the heads-up display
MY CONTRIBUTIONS
Designing from insights
Designing from insights
I conducted research including competitive analysis and usability testing, creating artifacts including personas, journey maps, and user flows to align on design decisions as a team
I conducted research including competitive analysis and usability testing, creating artifacts including personas, journey maps, and user flows to align on design decisions as a team
I designed the driver display and core interactions across the center display, including button logic and context-aware cues
I designed the driver display and core interactions across the center display, including button logic and context-aware cues
My team testing designs in a 3D-printed vehicle cockpit,
photo courtesy of @generalmotorsdesign
Takeaways
Takeaways
Designing beyond familiar screens
Designing beyond familiar screens
Working in the context of Automotive UX challenged me to design beyond the familiar application of a mobile or desktop experience. Designing 3 vehicle display screens challenged me to become acquainted with in-vehicle design patterns and interactions, and apply them in my project
Working in the context of Automotive UX challenged me to design beyond the familiar application of a mobile or desktop experience. Designing 3 vehicle display screens challenged me to become acquainted with in-vehicle design patterns and interactions, and apply them in my project
Balancing innovation with the need for user experience
Balancing innovation with the need for user experience
Designing for an innovative technology challenged me to design a compelling solution while still prioritizing user needs and safety. I grounded design decisions in research and NHTSA Guidelines to minimize the risk of distracted driving caused by in-vehicle design
Designing for an innovative technology challenged me to design a compelling solution while still prioritizing user needs and safety. I grounded design decisions in research and NHTSA Guidelines to minimize the risk of distracted driving caused by in-vehicle design
This work is confidential
This work is confidential
For more information about the details of this project, please reach out to me at aggarcia@umich.edu
For more information about the details of this project, please reach out to me at aggarcia@umich.edu